About Us

About Us

Applied Research Works, Inc. (ARW) is a recognized leader and provider of  healthcare technology solutions since 2012

Applied Research Works, Inc. (ARW), creates software products and services to solve challenging data problems in healthcare, government, education and social care organizations.  Cofounders, Yin Ling Leung, a community health educator, and Shaibal Roy, a computer scientist, combined their strengths to create ARW’s flagship product Cozeva, a powerful real-time data integration platform that can be used by one organization or multiple stakeholders to provide the best health and social care for people.


Since 2012, Cozeva has helped health plans and physician organizations of all sizes to align processes and programs to transform traditional fee-for-service systems toward value-based care.  In 2015, Cozeva began serving provider organizations that participate in the innovative California Pay-for-Performance program and with accountable care organizations across the country.


What does Cozeva mean? In French, “coze” means “to chat in a friendly manner” and “va” is the Latin for “to go or move.” Together, coze+va (pronouced “koh-zee-va”), conveys the spirit of our company: to communicate and move people towards health and wellness.

Our Story

Our Reach

We provide solutions to more than 36,700+ providers in 16 states across the United States.

Our Leadership

Shaibal Roy

President & CEO

Shaibal is an expert in database optimization and mobile messaging. His first startup was acquired by Netscape in 1997, and the technology went on to become one of the first web mail systems. His second startup, acquired by RIM, catapulted the BlackBerry’s growth from 400,000 corporate email accounts into 400 million consumer email accounts during his tenure as Chief Architect of BlackBerry (2002-2006). Shaibal holds 47 published US Patents and applications. Shaibal is a Silver Medalist from the Indian Institute of Technology – Kharagpur and completed his PhD in Computer Science from Stanford University.

Yin Ling Leung

Chair & CEO

Yin leads the partnerships and strategic initiatives to bring new technology to address the needs of health and human services organizations small and large. Her background as an educator, community health advocate, nonprofit executive and strategist to foundations helps to bring a Whole Person Care perspective to all of ARW’s research and development. As a social entrepreneur for over two decades, she worked to bring together diverse communities and organizations to address environmental and workplace health specifically in California and also nationally. Yin has a Master’s from the Stanford Graduate School of Education and is a Board Member of the Ms. Foundation for Women.

Amitava Maulik


Amitava holds over 30 years of experience in leading the development of products for massive parallel event processing for real time analytics. He has built data mining, analytics, data warehousing, and high-performance distributed computing tools, which can ingest terabytes of data from huge populations (in the tens of millions). By identifying the discrepancies that lead to poor quality of service and revenue leakage, his big data tools are able to continuously monitor population generated events, profile their individual behavior and identify potential fraud and abuse. One of Amitava’s strengths is his ability to generate product innovations through customer interactions, brainstorming, and rapid prototyping.

Nikki Asao

CCO, SVP of Sales

Over the past four years, Nikki has led ARW’s sales and customer success. She has worked with each and every client ARW has to date, from the beginning of the sales process, through implementation and oversees customer success and the customer relationship. Nikki is the liaison between the customer’s voice and ARW’s executive and technical team, and directs ARW’s Customer Success Team who is responsible for maximizing the value of Cozeva for each customer based on their own unique set of needs.

Rupinder Singh


Rupinder has over 15 years of experience in developing technology to create high-value software. His unique background in product management, AI/ML, and mathematical modeling has allowed him to marry technology with decision science and develop solutions that have fostered multibillion dollar decisions including patented approaches to improve cardiac care. He has previously worked at Amazon and has a PhD in Biomedical Engineering from Cornell.

Khanh Nguyen


Khanh brings over 15-years of experience in creative payer-provider collaborations to help lead ARW’s goals for advancing value-based care with technology innovations. Her previous role was Vice President, Pharmacy Services and Population Health at Hill Physicians Medical Group in California, in which she launched a new population health care model focused on delivering the Quadruple Aim. Her leadership around care innovations, social determinants of health and health disparities, patient engagement, system integrations for enhanced point-of-care solutions, and provider incentive programs broke new ground in California’s sophisticated managed-care environment. She has a Doctorate from the University of California San Francisco, School of Pharmacy.